Hyundai Motor Company’s latest hydrogen fuel cell SUV, the All New Nexo, has recorded 1,001 units sold in South Korea in just one month — a 203% jump compared to the same period last year. The result dwarfs the model’s cumulative first-half 2024 sales of 725 units and points to a sharp resurgence of consumer interest in hydrogen mobility, even as battery electric vehicles dominate the headlines.
The spike in contracts — more than 1,000 signed in early August and over 400 on peak days — reflects a strong “new model effect.” Yet questions remain over whether this momentum signals lasting traction or a short-lived surge. Hyundai insiders note that existing hydrogen adopters are driving much of the uptake, with many first-generation Nexo owners repurchasing due to enhancements in power delivery and handling.